What is the Essence of Marketing?

I had read “How to learn about Marketing” by Junzo Ishii, the illustrious authority of marketing and management. He wrote that 1975 was an end year which Japanese people bought and consumed many things more than the previous years. I surmise that mass production and mass consumption will not surge anymore in Japan in the future.The birth rate has been low, there is an extremely large amount of elderly people in the population. The Japanese market has entered the “Over specification” era, where a discerning consumer doesn’t open his wallet easily. So companies summon a professional of marketing to sell their products or services better. If a company acts haughty towards a customer, they will hinder their business. “The word of ‘Creative adaptation’ is the essence of marketing” Professor Ishii said. For example, If your mother caught a cold, and she asks you to buy cold medicine, are you going straight to the drugstore? Will you recommend her to go to a clinic? If her cough is terrible, will you consider buying cough medicine? This kind of situation is ‘Creative adaptation’. If the company would like to be effective in marketing, they should adapt to their customer.

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Title: What is the Essence of Marketing?
I had read “How to learn about Marketing” by Junzo Ishii, the illustrious authority of marketing and management. He wrote that 1975 was an end year which Japanese people bought and consumed many things more than the previous year. I surmise that mass production and mass consumption will not surge anymore in the future in Japan. The birth rate has been low, there is an extremely high level of elderly people in the population of Japan. Japanese market becomes “Over specification” era, a discerning consumer doesn’t open his wallet easily. So companies summon a professional of marketing. If a company had haughty to a customer, they will be stooping down their business.　”The word of ‘Creative adaptation’ is the essence of marketing” Professor Ishii said. For example, If your mother catch a cold, and she asks you to buy for cold medicine. Are you go straight to the drugstore, aren’t you? Do you recommend to her go to a clinic? If her cough is terrible, do you consider to buy cough medicine? This kind of situation is ‘Creative adaptation’. If the company would like to effective marketing, they should be adapted their customer.

Homework: surge, surmise, summon, stoop, soothe, illustrious, haughty